By Markus Schacher,Patrick Grässle

Das Buch vermittelt einen praxisorientierten Einstieg in den company ideas Ansatz. Dazu werden zum einen Regeln und fachliche Zusammenhänge, die bei der Abwicklung des jeweiligen Geschäfts zu berücksichtigen sind, erklärt, zum anderen wird eine technische Infrastruktur bereitgestellt, die in der Lage ist, diese Regeln auf einem Rechner zu automatisieren.


Anhand eines durchgängigen Fallbeispiels wird aufgezeigt


- wie sich ein Unternehmen aus seinen Zielen sowie gegebenen Einflüssen optimale Strategien erarbeiten kann,


- wie sich diese Strategien auf der foundation eines Unternehmensvokabulars in konkrete Geschäftsregeln überführen lassen,


- mit welchen Technologien sich diese Geschäftsregeln automatisieren lassen,


- welche architektonischen Überlegungen bei dieser Automatisierung von Geschäftsregeln durch IT-Systeme zu beachten sind,


- wie sich ein Unternehmen selber inklusive seiner IT-Systeme kontinuierlich an veränderte Gegebenheiten adaptieren kann.

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