By Jochen Heming

Vor dem Hintergrund eines stark zunehmenden Fach- und Führungskräftemangels bietet Jochen Heming einen Einblick in die Thematik des service provider Brandings, welche die Entwicklung, Positionierung, Umsetzung und Führung einer Arbeitgebermarke umfasst. Er entwickelt auf der foundation einer empirischen Erhebung einen Leitfaden für klein- und mittelständische Unternehmen zur Gründung einer Arbeitgebermarke, mit der sie sich auf dem Arbeitsmarkt attraktiv gegenüber potentiellen Bewerbern und bestehenden Mitarbeitern positionieren können.

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