By Jon Christoph Berndt

Aufmerksamkeit zu bekommen ist ein Grundbedürfnis. Sie steht für Wertschätzung, die guy braucht wie die Luft zum Atmen. Im Zeitalter von web und Social Media, Multitasking und Dauerhetze wird sie aber spürbar seltener – und damit kostbarer. Vor allem im Gespräch von Angesicht zu Angesicht gilt: Nur wer Aufmerksamkeit schenkt, darf sie auch erwarten. Anhand scharfsinniger Beobachtungen in markanten Unternehmen und im Alltag sensibilisiert Jon Christoph Berndt uns für das Thema, das immer elementarer wird. Und zeigt auf, wie wir vom neuen Umgang mit der Aufmerksamkeit profitieren – privat, geschäftlich und gesellschaftlich.

Was ist besonders?
Jon Christoph Berndt beschreibt Aufmerksamkeit als unterschätzten und vernachlässigten, dabei aber ganz entscheidenden Erfolgsfaktor.

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